Friday, July 31, 2009

Microsoft after Ten Years....

I would like to say that it is not win-win pact but Yahoo lost the game before it started. Very clear, just for few bucks. With the use of two technologies the software giant Microsoft will master the art of advertising and search, traffic will come to Bing in a high flow, and its propeller Yahoo will loose its search market share. The enticing logo on Yahoo search - powered by Bing will serve as a bagpiper and take away all the traffic, traffic will be redirected to Bing. It may take nearly two years to for the deal to become effective and publicly accessible apart from regulatory approval. So, the SEOs please start paying close attention. Battle between search engines Google, Yahoo and MSN will get tougher. The pact is signed between web search advertiser Yahoo and software technology player Microsoft as Microsoft thinks to curtail the search market share of Google. But it is a known fact that Google holds monopoly and Microsoft and Yahoo together may eat round the edges, not easy to eat up Google search market share. Live and Yahoo recently upgraded its search technology platform in order to make keyword search results more relevant for advertisers and users. It might be possible that Microsoft and Yahoo increase their revenue and cut their costs. What is deal? Microsoft will now do all the search part while Yahoo! will control the advertising. Yahoo Search will now be powered by Bing while Advertising for both search engines will be powered by yahoo Ads. From the very first day Yahoo is getting negative vibes from its users so the deal may close.

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